Evaluation Question 3

What have you learned from your audience feedback?

Target Audience Interviews:


We did two interviews on the rock genre of which our key findings were that:

• Both people find the fast and upbeat pace most appealing about the Rock genre.
• Pace of editing should match the pace of the song, if it is fast, editing should connote power, happy/fast paced should have lots of cuts etc.
• George cannot find any other video ideas for 'Ain't No Rest For The Wicked' whereas James thinks the video should always include the band doing something, in order to attract appeal and to advertise themselves.
• James says some certain songs will work with different types of media instead of just music, and those should be used accordingly.
• Both people found a feeble or weak atmosphere unappealing about the Rock genre, is it was mellow and not very loud, "It just drags on, a slow narrative and slow music, it makes you very bored".
• Unique editing techniques would increase interest in the music video and make it better to watch.

The significant aspects were the factors what both people expected to see in a rock video, such as the pace of the video must be fast and upbeat instead of a slower and more mellow atmosphere which "drags on" and what we learnt from this is that a faster video with more things happening in them would increase the interest of the audience due to the faster pace of the song which means the video would match that pace.

Target Audience Questionnaires:



We have done a questionnaire which asks the basic questions i.e. what music genre do you prefer, how much music do you listen to, how often etc. and we found out that:

• Our target audience that enjoy listening to rock and watch rock music videos range between 15-20 mostly.
• They have no genre preference
• On average, our target audience spend 5-10 hours listening to rock music out of 10-15 hours listening to music per week.
• Overall, our audience prefers a mixture of performance and narrative based videos, with elements of disjuncture featured within them, and prefer any story to be experienced by the lead singer as the main character.

The significant aspects that we gathered from the questionnaire results is that our target audience prefer a mix of band performance and narrative in the music video, however we did not do this mainly because of complications in trying to get actors to star in our music video, as well as wanting to keep the filming crew quite small, so we ended up doing a narrative for the music video throughout.
What I learnt from this is that the narrative for the music video has to be very good in order to make up for no band performance and because of this the editing process is lengthened quit significantly in order to create good effects and put plenty of time and effort into the work.

Formative Feedback:

During the process of putting the entire music video together we gathered as a whole class and watched each other's videos then giving constructive feedback on what was good and what could be improved in the music video:

The feedback that I received from the rest of the class is to try and reinforce the entire picture of the upper class/lower class tempter idea by using more scenes where they offer Simon (the main character) luxury goods of richer and poorer quality, unfortunately due to lack of time and arrangement we were unable to complete these scenes and I used what footage we had in an attempt to reinforce that image.
This helped me because at the time I was unsure of what to put in next, so the feedback helped me plan the next scene a little easier and what it would contain, yet again with the tempters offering Simon something.

Feedback from the general public:

My music video is currently on YouTube and yet to be posted onto Facebook, but right now on YouTube the video has 111 views and 2 likes, but no comments:






On Facebook however I am hoping to get some constructive feedback from the general public on my video, as I have posted the link to the video up and have recieved some comments:

The feedback I have gotten from some of the general public suggests:

Pros:
Use of diverse effects.
Use of fast and frequent cuts.
Use of effects to distort images.
Good varied shot length.

Cons:
Starting sequence was a little drawn out and could have been shortened to give a better effect and not bore the audience.

The significant aspects that I gathered from this data is that my use of editing has ended with positive feedback, however the introduction to the music video could have been shortened down to less than what it currently is, as some audiences may believe it is too long or can get quite boring for the introduction to a song.

In conclusion what I have learnt from my audience feedback is that the editing techniques I have used in my music video have benefitted it due to effects such as film grain and colour tint to give off the varying atmospheres and effects for the scenes, what I could have improved was shortening the introduction and possibly included a band performance which is what our target audience initially was looking for.