Target Audience Analysis

In our group we have decided on who our target audience would contain, as well as the demographics and psycho graphics:

Age: 15-25 because this song was advertised and used as an introduction within a video game, this suggests it's aimed towards a younger audience.
Gender: We have decided that the majority that would find this appealing are teenage boys, but this does not mean we are excluding the opposite gender, as we think they may be the minority that enjoy the music.
Class: Working to middle class simply because of the type of rock our song choice is, I would describe it as new generation rock, because it is aimed at a younger audience. The song Ain't No Rest For The Wicked is also used in an introduction to the video game 'Borderlands'. This suggests the song is being advertised to the younger generation.
Races: Currently we have decided that the main race that would find this appealing is the white race, as we find it to be within the actual culture e.g. the music video shows a background of America's desert region and the people found within it, but we are not excluding any other race that find this appealing, but find they may be the minority in the target audience.

We found a couple of music videos that are similar to the one we are doing:




These two songs show a similar tone to the song we have chosen. This was also aimed at a younger audience.