Ancillary Brief

In order for our project to progress we must create our own digipak, which is a CD cover, back, spine and inside.
We must include:

• A cover for its release as part of a digipak (CD/DVD package).
• A magazine advertisement for the digipak (CD/DVD package).

Digipak includes:

• Front cover
• Back cover
• Spine
• Inside (including disk impression)
• Consider lyrics, poster and leaflet.

We are aiming to create quite a unique digipak, for example:

I believe that this digipak is quite unique due to the patterns and intricate designs inside the case and on the disk.

We must aim to analyse:
3-5 digipaks with a minimum of 3 from our own genre.
One from our original artist and an ex-student.

Write about:

• Conventions of digipak covers (and reverse).
• Conventions of our genre's digipaks.
• List what you need to include.
• Think: Colours, expressions/poses, font, props, composition.

Conventions:

• Name of the artist and album, to be included on the front and spine
• Tracklisting
• Barcode
• Image of artist
• Parental advisory
• Image that suits the genre
• Lyrics

Brand Identity:
Ensuring that both ancillary tasks can be easily associated with each other. E.g. the 'Golden Arches' is associated with McDonalds.
Brand image is associated with:

• Same image
• Font
• Colours
• Some information
• Names