Target Audience - Social Class Test

For the purpose of trying to understand what kind of class our target audience is I undertook the social class test found on the BBC website which can be found here: http://www.bbc.co.uk/news/magazine-22000973

The first page asks you about your household income, because we are looking at the potential younger generations that would listen to our music video we have chosen the lowest setting, this is because the average younger person is not well established within the workplace yet as more experience needs to be gained, and so does not earn enough money to have things such as his/her own property or substantial savings/income.

The second page asks you about your social life, because this is the younger generation the only applicable boxes that we could tick were the two professions that work closely in line with younger people, professors and teachers.

The third and final page asks of your cultural activities, yet again because we are talking about the younger generation we go for assumptions of what we may think is true, so we  ticked 5 boxes, gigs, rock, video games, gym and Facebook/Twitter. These are all activities that are popular among the younger generation.

 As a result of the options we have chosen for our target audience it has resulted in the social class Emergent Service Workers, the description is as followed "This class group is financially insecure, scoring low for savings and house value, but high for social and cultural factors."






In conclusion we are appealing to this audience through relating to their conditions, for example some of our scenes are shot in student housing, using props most likely found in accomodation of the younger generation, such as games consoles, alcohol or junk food etc.
We also class the song as "New generation Rock" where it is listened to most and also sung by the younger generation.