Brand Identity

Brand identity is a method of advertisement where it makes the artist's albums easier to recognise as a whole because of a feature within them which link them all together, for example some artists of the more mainstream pop genre tend to use their own image as a brand identity, for example Beyoncé uses herself as a form of brand identity so that when her target audience see her albums on sale they immediately know it is her music:

On this music album cover and most others of hers it features Beyoncé looking past the camera with the album title and her name underneath it to the side of her image, apart from the slightly blurred out background there is nothing else on the album cover, this could also be used as a technique of there being nothing else in that image that diverts the audience's attention away from her image.





Whereas other artists of a more niche musical genre would convey their brand identity through other means such as a possible logo:

For example Electric Light Orchestra use a unique image of a spaceship for their way of brand identity, and it is unique through the shape and colour of the spaceship, but it is also an adaptation of their original logo which looked like this:
This was their original logo, and this shows that some artists do change and adapt their brand identity as present day progresses and other styles become more popular.