Conventions of my genre's adverts 3

Colours:

There are not many examples of colours within this advert, as it is mostly black and white which portrays a blank canvas or a non-materialistic view. Although the 12 pictures of the artist do host colourful clothes and items which stand out from the black and white background, the colours very much represent a blank canvas of which to paint on.

Images:

The imagery represented in this advert consists of the artist in 12 separate photographs doing something different each time, although the top three are blocked out by the title, the range of photos goes from the artist in different costumes e.g. onesies, space helmets, colourful clothes etc. which connotes different activities taking place over time.

Body Language and expressions:

This plays quite a large role in the magazine advert, as the 12 photos of the artist doing different things shows a lot of expression and body language in order to catch the audience's eye, normally the artist wouldn't be represented as doing these things which is why it could be deemed as twice as appealing because he is doing something out of the ordinary.

Costume:

There are a range of different costumes in this advert, including a onesie, space helmet, different coloured clothing e.g. t-shirts with different imagery on them and hoodies which I think connotes the artist trying on different things as a way of expressing himself as being loud and rebellious.

Props and Iconography:

There are a range of different props including a pair of sunglasses, masking tape which he holds over his mouth to convey an image of him trying to be quiet and silencing himself, two signs on two separate pictures which say "WON'T GO QUIETLY" and to back up this statement underneath the two signs is a picture of the artist with a megaphone, the purpose of these props is to emphasise the point that he is getting across in the photos which is that he wants to be loud and rebellious.

Font style and size:

The font style is a relatively plain look with normal black font colour against the blank white background gives it even more of a bare look which is what the artist is going for, as it matches with the pictures which shows off a photo booth/studio where the artist is getting his pictures taken.

Information:

The information featured on the advertisement is what can be found in the album, i.e. "Includes the singles:" as well as giving three websites in which the audience can visit to find out more information on the artist, and social media such as MySpace and Facebook. Also the iTunes logo is feature in the bottom right corner which tells the audience that they can buy this album on iTunes.

Lighting:

The lighting for the advertisement is very high key as if the artist is getting his photo taken, which gives off a blank effect of being in a completely clean white room.

Camera shots:

The camera shots only consist of a mid shot of the artist facing the camera and looking in to it.