Student Ancillary Analyses - Magazine Advert

Mise en Scene:

Costume:

The costume used within this advert resembles that of a dress that would be worn to a fancy occasion e.g. dances, balls etc. but also resolves around the use of floristry as many flowers are arranged around her shoulders and chest area.

Lighting:
The lighting used within this magazine advert consists of only high key lighting as if taking a photo shoot, no other sense of lighting is used as there is only one scene, this creates a surreal viewpoint of the artist on the advert as the high key lighting makes the scene very clear

Make up:

The make up used in this magazine advert consists of makeup only used on the artist as it is the only figure in the advert. The make up used consists of lipstick and mascara from what the audience can see as it is a black and white photograph.

Setting:

The use of setting within this digipak is very hard to place, as it contains a white background, but with odd patterns that border the digipak, mostly using flowers with a confusing pattern.

Logos/Brand identity:

The logos used within this advertisement include HMV, iTunes, and the record company, this is used to increase advertisement and notify the public of which studio helped this artist to record her songs.

Iconography:

The iconography used within this advertisement  is rather confusing, as the floristry used on the artist and the strange symmetrical patterns at the top of the advertisement may symbolise something, although the patterns can be difficult to look at whilst the flowers look as if they are an add on to the dress she is wearing.

Texts/Fonts:

The texts and fonts used within this advert are moderately basic, with the artist's name "CHARLOTTE WEBSTER" being plastered on the bottom of the advertisement in plain white font against a black background which is effective for catching the audience's eye but in terms of appeal in my opinion it is not the best font to use.

In terms of other texts on the advert they are basic and easy to read, with either a black coloured text against a white background or vice versa

Body language and expression:

The body language used within this advertisement consists of the artist posing for a photo with some flowers, using quite a model-like expression with the head slightly bowed down at an angle looking up at the camera which gives off a matter-of-fact type of expression in my opinion, which I believe gives off a good effect when the artist presents her digipak.