Conventions of my genre's adverts 1

Colours:

This magazine advert shows a wide range of colours used and could associate this usage of so many colours to the style of the genre, with there being many bright colours involved which increases the appeal of the poster for some people and makes it more eye catching.

Images:

There is a black and white image of the artist Mika to the right of the artist's name, I think it is black and white to show a contrast between the bright and colourful pictures which make up the magazine advert so that when the audience looks over this advert they also recognise the picture amongst the colours of the background and this is done to make the image of the artist stand out more.
In terms of other images there are a lot of them arranged in a type of collage and they are not all of the same subject, there are also lots of random little drawings or patterns that make up the magazine advert too which are arranged in such a way as a follow on from the middle of the advertisement where someone is lying on the floor reading a book which then expands to other drawings such as space, drawn photographs on a wall etc.

Body language:

There is not much body language to look at within this advert as most images that take up the space are drawings and little patterns, but what body language there is, is contained within the artist's image of himself, which shows him posing in a frontal position with his head slightly bowed but looking at the camera with a serious expression. Apart from the artist's image there is no other evidence of body language being used.

Iconography:

The iconography used within this video shows a person's imagination spanning out towards space and the cosmos, and I think this is a representation of how Mika thinks his music makes an impact on his audiences, and he shows this through drawings of a person's vast imagination.

Font style and size:

Font style used within this magazine advert is a very bold and expressive style which also takes up a lot of the top of the advertisement making the title more liable to be noticed instead of a it being a smaller font and being ignored. The font also has a 3D and stencil effect to it which I believe blends in well with the rest of the image due to the background being individual and smaller drawings

Information:

The information has been conveniently placed at the bottom of the advertisement towards the right which consists of the release date, songs included and a website to find out more information, this is placed at the bottom due to the massive picture that takes up most of the advertisement space, but is in the bottom right corner because this is where the audience looking at the advert will end up last.

Lighting:

Lighting does not play a major part in this advertisement due to it being a mainly animated background and consisting of different drawings, the lighting used in the artist's image is reasonably bright and definitely leaning towards amore high key lighting as the photo was taken, this is possibly to increase the photo's appeal towards other audiences and also to make the image clear to everyone as it is taken in black and white.

Settings:

The advertisement is set within an animated background, meaning setting also does not play a major role within the advertisement as the artist has chosen to go for a different way of appealing to the audience through drawings and artwork using brighter 'cheerful' colours.