Tuesday, 3 December 2013

Conventions of my genre's adverts 2

Colours:

Colours used within this advertisement consist of a wide variety of brighter colours instead of the darker shades. This has mainly taken place within the centre of the advertisement where a cluster of bright colours have been made to look as if they are painted on in a  mix of pinks, yellows, oranges, blues etc. with graffiti being portrayed all around the centre of the advertisement which then slowly expand outwards from that.

Images:

There are no images as such which feature within this advertisement, as it consists of a range of colours and graffiti writing as if taking a picture of an urban wall. Some of this imagery consists of drawings such as what looks like a spaceship in the bottom left corner.

Iconography:

The iconography included within this magazine advert can be portrayed in different ways, as graffiti can represent different images to different people, which is why I think using graffiti as a background is a good idea for a magazine advert, it also allows for people to make up their own ideas for why they have used graffiti and it can appeal to the audience in different ways.

Font and style size:

The font style used I this advert is seemingly odd, as it consists of an outline of the text instead of being filled in, which against this background I would have thought would not be the best idea, but close up the font does work against the multi-coloured background and you are able to see the whole of the background without anything blocking it off, which is why I believe the background is so appealing.

Information:

The information is a little hard to see which is at the bottom of the advert, and it gives you a website for more information in very small text at the bottom

Settings:

The settings used for this advert are quite non-materialistic due to it only being a colourful graffiti background, which apparently is also the back of Coldplay's piano used in their live performances, but apart from that there is no other setting as it takes up the entire advertisement.

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